Condé Nast International has named the trendy, yet distinguished stylist Edward Enninful as the new editor-in-chief of British Vogue.
The Ghanaian-born former model and stylist – who is currently creative and fashion director of W magazine – where he has been since 2011, – will take over from Alexandra Shulman in August.
Enninful, 45, is the first non-white man to edit a mainstream women’s fashion magazine. He grew up in west London as one of six children and was scouted as a model, aged 16.
He began his career as fashion director of British youth culture magazine i-D at age 18, the youngest ever to have been named an Editor at a major international fashion title.
He later contributed extensively to American Vogue and Italian Vogue and was awarded an OBE last year.
At Italian Vogue, he spearheaded the production of its “Black Issue”, which featured only black models, including Naomi Campbell, Jourdan Dunn and Alek Wek. He described his intention as ending the “white-out that dominates the catwalks and magazines”. The issue was so successful that Condé Nast had to print an extra 40,000 copies.
Enninful also styled the magazine’s highly publicized June 2011 cover editorial, “Belle Vere”, which exclusively featured plus sized models including Tara Lynn, Candice Huffine, and Robyn Lawley.
In 2011, Enninful was tapped to take the style directorship at W magazine, a high-end Condé Nast title that had struggled in the late 2000s. He brought relevance to the magazine’s fashion editorials and put a twist on many of its cover stars’ public image, such as dressing the outré R&B artist Nicki Minaj as a French noblewoman. W’s editor, Stefano Tonchi , credited Enninful in part with the magazine’s 16 percent growth in ad page in 2012.
Announcing the appointment, Condé Nast, publisher of Vogue, called Enninful “an influential figure in the communities of fashion, Hollywood and music which shape the cultural zeitgeist”. Chairman Jonathan Newhouse cited his work at Italian Vogue in particular as having attained “landmark status in recent cultural history”.
He added: “By virtue of his talent and experience, Edward Enninful is supremely prepared to assume the responsibility of British Vogue.”
Enniful starts his new role on August 1st 2017.