Dior has unveiled its autumn/winter 2017 advertising campaign starring actress Jennifer Lawrence.
Shot by French photographer Bridgette Lacombe, the now infamous ‘We Should All Be Feminists’ slogan T-shirt – the title of Chimamanda Ngozi Adichie’s Tedx talk and essay – feels more powerful with the portraits in black and white.
A relaxed Lawrence portrays the millennial woman mixing the T-shirts, including one with the archival ‘Dior Addict’ taken from John Galliano’s days, with loose-fitting cropped jeans and a black Bar jacket, accessorised with ‘J’adore’ ballet flats, jewellery, and bags slung across her body or looped through her fingers.
“The stars natural attitude is enhanced by strong accessories such as multiple rings, good-luck necklaces, featuring birds or stones,” stated Dior.
The first female creative director, Maria Grazia Chiuri’s debut collection for the historic house, celebrating its 70th anniversary this year, was presented last September. With the statement tees and author Adichie in the crowd, Chiuri presented fencing-inspired suiting worn with trainers embroidered with bees – from Dior Homme’s previous designer Hedi Slimane – gowns with tarot cards and an update on the Bar jacket.
“Dior is feminine. And not about what it was to be a woman 50 years ago, but to be a woman today,” Chiuri told The Guardian.
Oscar winner Lawrence was first appointed the face and ambassador of the Parisian brand back in 2012. The campaign is set to appear in publication’s May issue.