Following on from the success of the LVMH awards last year, we knew that this season’s Hood by Air collection was going to be something special. The collection was staged at Pitti Uomo in Florence, which is if fitting considering how luxe the show felt. There was certainly more of a focus on tailoring; Jeans and tracksuits were traded in for more suits and suits and coats.
The usual sportswear vibes were still evident with hoodies layered under coats. Not to mention the bondage elements and cut out detail in the outwear aswell. All the models wore platform shoes and long eyelashes but the giant afro definitely stole the show in terms of styling. The softer colour palette complimented the rich textures in collection. For those who are used to the more gritty side of the brand, those elements are definitely still there but a little more subtle and more polished. But the take away from this collection was that Hood by Air is a brand that is growing and evolving.