“The way you dress is how you feel, and that men and women should feel authentic and free in expression of themselves,” said Gucci’s creative director Alessandro Michele of his design philosophy.
So it comes as no surprise that during men’s Spring/Summer 2017 fashion week in Milan, Gucci introduced the second phase to its DIY (Do it Yourself) service to the brand’s flagship via Monte Napoleon, Milan store.
Now with men’s tailoring customers can choose fabrics and buttons alongside monogram lettering and pattern linings in silk foulard. A choice of cuffs and collars on silk shirts for eveningwear, whilst symbols and monograms can be added to knitwear and silk printed shirts.
Decorate garments with the bees, flower and snake motifs that Michele introduced when he was appointed in January 2015.
It’s not just clothing either. Initials can be embroidered onto the white leather “Ace” sneaker with Gucci’s red and green web stripe. Gucci’s horsebit, the wearer’s initials or a tiger head patch can be added to a dress mule too.
Considering Gucci is merging the men’s and women’s collections at the beginning of 2017, unisex options are also included. Gucci’s DIY service was first launched in May 2016 when customers could customise the Dionysus handbag.
Prices range from £500 for the sneakers to £4,250 for suits.