Fashion,  Trends

Swimming in Style: Best SS17 Swimwear Trends

If you’re one of the lucky so-and-so’s jetting off to beautiful sandy shores this season or planning on spending as much of the summer relaxin’ and maxin’ by the pool, then you’ll need to make sure your swimwear is up to scratch.

Whether you’re getting active on the beach, throwing it back to the 50s in a retro high-waisted swimsuit or saying it with your swimsuit, you need to make sure your gear is on-trend and summer ready.

Whatever your preferred style, we’ve listed the summer swimwear trends that will make you look your best this summer.


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First we said it with our t-shirts and now we’re saying it with our swimwear. This summer is all about getting your message out. Fun, sassy and totally tongue-in-cheek, these slogan suits certainly aren’t for the shy and timid.



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Lingerie is no longer reserved for just a night in. These swimwear designs might be better suited for the bedroom than the beach, but made to set pulses racing. See-through designs, sultry lace and embroidered details to cover up your intimate areas are all you need for sexy swimwear this year.

Tropical vibes

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The tropical theme has been playing a dominant role this season, and is perfect if you love statement prints. We can’t get enough of palm leaves, trees, tropical fruit, animals and even cocktails on our swimwear. These bold pieces remain both flattering and trendy, making them the perfect investment piece for your swimwear collection.


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The swimwear that might persuade you to do something active on the beach, you’ll find halternecks, racer backs, criss-crossing, zips, minimal one-pieces and even surf suits on bold block shades.


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The glamour and thrill of a retro moment feels right again, the shapes that instantly make you feel like a 1950’s film star, retro styles are still going strong. Those high-waisted bottoms and curve-enhancing tops aren’t going anywhere.