Virgil Abloh, known for changing the game in streetwear with his renowned brand, Off-White, joins Louis Vuitton as the house’s new Men’s Artistic Director.
Following Kim Jones‘ departure at Louis Vuiton, and the announcement of his new role at Dior Homme; Louis Vuitton has revealed that Virgil Abloh will assume the role of Menswear Designer at the Parisian label.
For many, the appointment of Abloh is yet another testament that the fashion industry is as ever-changing as it is influential, especially for people of colour. This is in subsequence to British Vogue’s appointment of Ghanian-born Edward Enniful.
Abloh’s new position at Louis Vuitton is well-deserved. Trained as an architect and civil engineer, he did not graduate from a prestigious fashion school, but he’s been making noise for years as a designer. Vuitton’s British Chairman and CEO, first employed Abloh as an intern at Vuitton over a decade ago. He went on to become Kanye West’s Art Director. Fast-forward to 2018, his own brand, Off-White, has gained a cult following that has definitely earned him a spot as one of fashion’s finest.
His sensibility towards luxury and savoir-faire will be instrumental in taking Louis Vuitton’s menswear to the future,” said Michael Burke, Louis Vuitton’s chairman and CEO of Abloh’s appointment.
“Defining the grey area between black and white,” is how Off-White summarises its style. We can definitely expect cutting-edge streetwear design from his new regime at the Parisian brand. It’s certainly not the first time that Louis Vuitton – the exclusive Paris house that dates back to 1854 – has dipped its toe into the urban, streetwear water. Last year Kim Jones unveiled a collaboration with NY skater brand Supreme, a logo-tastic mash-up of the traditional LV motifs alongside Supreme’s striking red and white imprint.
The designer will debut his first menswear collection for the brand in June 2018.